- Says immediate need is to return to 2018 levels
- Aims 7 m tourists, earnings of over over $ 10 b within next five years
- Key focus areas include: signing up marketing agencies; launch of 3-year global campaign; streamlining of SLTDA, SLTPB, SLCB services; maintaining inter-ministerial cooperation
- Three-year global campaign to cover entire gamut of platforms as per key request by industry representatives
- Proposes to share resources, services in in all agencies under her purview; introduce best practices to up efficiency at Sri Lanka Tourism
- Seeks possibilities to extend financial support to SMEs affected by Easter Sunday attacks
- Admits Sri Lanka has missed busy December with just two weeks remaining
http://www.ft.lk/front-page/New-Tourism-Chief-Kimarli-vows-quick-turnaround/44-691881
